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Fashion of the 30s/40s/50s/60s/70s

Fashion of the 30s and 40s

Practical and with a purpose. This is how one can describe fashion in the 30s and 40s. The turbulent 30s were influenced by the economic World crisis and the massive unemployment. A skirt with a blouse were in these days the daily wardrobe and elegant costumes weren't part of the streetview anymore, like Swing trouwers for woman à la Marlene Dietrich, often combined with a short bolero jacket. Populair fashion accessories of the 30s were feather boas and sigarpipes. In the time after the war there was a shortage of materials, that's why the fashion in the 40s had to be fabric saving and robust. Tight pencil skirts, uniform style and button up dresses decided the fashion image. Bags, brooches and scarves are classy and elegant. 

Fashion of the 50s, 60s and 70s

The fashion of the 50s was characterized by contrasts. Wide skirts and Petticoats were as populair as pencil skirts that emphasize the figure. Trousers vanish completely out of womens closets. Tight blouses combined with a skirt and fitted costumes decide the fashion image. The fashion in the 60s was determined by large social transitions. The 'Flower Power' community enters and large structural changes in the society take place. The elegant and classic chic belong to the past. Designers aim at the youth and with fashion they also carried a new life philosophy or a political opinion. De mini skirt enters, trousers return and colourfull, graphic paterns in Pop-Art style come out. In the fashion of the 70s the hippie movement still plays an important role. People wore swing trousers, had long hair and wore platform shoes.

The Fashion of the past – the trend of the present

Retro fashion and Vintage-clothes are celebrating their comeback. In a modern time, where everything speeds up and technological gadgets of today are old tomorrow, people long for the 'good old times', to the familiour and trusted. A nostalgic tone in these fast, modern times.